Monday, May 27, 2013

German final - the best publicity for the Bundesliga

Moving attention Saturday to London, where fighting for the first time two teams from Germany - Bayern Munich and Borussia Dortmund Champions League final. Historic event in which experts see the best publicity for league Alolomana teams (Bundesliga) to increase its popularity in the world.

When he meets Bayern Munich and Borussia Dortmund German next Saturday at the Stade "Wembley" famous in London in the Champions League final football, you will not be limited gains on both teams, but may be this match as a hen laying the golden eggs for the Bundesliga (Bundesliga) as a whole.

This is the first time in the history of the Champions League final, which combines between two teams from Germany. Will give the final glory and pride for both teams, especially the winning team, but may become as a winning lottery card for German football which was confirmed by marketing experts.

The Union of European Football Associations (UEFA) to be about 200 million fans will watch the match on television everywhere in the world where the game is transmitted directly to 209 countries. In this business revenue up to a huge amount can not believe the gains will not be focused on Bayern and Dortmund, but also extends to the entire Bundesliga championship which will become a global product.
Christian Seifert predicted Executive Director of DFL - After Dortmund and Bayern win over Real Madrid and Barcelona, ​​the Spanish in the first leg of the semi-finals of the Champions League - to increase business revenue for marketing Bundesliga outside Germany.
Seifert said, "we can not actually calculate this increase is because we are linked contracts are valid until 2015, but we expect an increase in the future." And up the financial equivalent of the legal sale of broadcast rights for the Bundesliga outside Germany is currently 6.71 million euros per year.
Seifert believes it is unrealistic to increase this value to 100 or 150 million euros a year starting in 2015, according to the specialized reports from sponsors.
Until then, see Philip Kupfer expert in the field of marketing and public relations that Germany should benefit from the arrival of two German teams to the final of the Champions League.
Kupfer told the German Press Agency (d. B. A), saying "Both teams must contend with the final يستخدمانها spam .. Declaration Bundesliga has become a stable and continuous product heavily on the economic side."
The Bundesliga record in the season 2011/2012 for the first time in its history - which stretches over 50 years - a record in fiscal revenue that exceeded two billion euros.
Despite this, the business revenue formed a small proportion of this revenue which amounted to only 5 percent of them.
But this has become capable of change during the final of the Champions League on Saturday, especially with regard to sales of scarves bearing the name of Bayern and headwear bearing the name of Dortmund.
And will not contribute to the game in increasing popularity Bayern and Dortmund all around the world, but in the increasing popularity of the rest of the Bundesliga teams.
Kupfer explained, saying: "Bundesliga and Ondath should participate in the success of Bayern and Dortmund," referring to the success of the two teams will also contribute to strengthening the image of other teams such as Schalke and Bayer Leverkusen, the Bundesliga as a whole.

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